MODERN. SCALABLE. HEADLESS/API-FIRST. ENTERPRISE. EXTENSIBLE. MICROSERVICE-BASED. ROCK SOLID.
Powerful digital asset management suite
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Unique B2B / B2C platform
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Digital Asset Management
Product Information Management
Marketing Campaign Management
Publications Management
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Eugene Nikiforov
Head of PIM/DAM competency, EPAM
Companies are trying to create an engaging customer journey, but to find that engagement at a deeper level, they need to pull things together that live in silos from a data and content perspective. We see them struggle to get the benefit because they don’t have a scalable way to integrate the disparate data.
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Collaboration platform for design teams worldwide
LEARN DRIVE
Platform for training courses creation and collaboration
LAIKA is a heart of a complex solution for one of the biggest retailers in North America. This solution designed and implemented for advanced catalog management techniques. LAIKA aggregates product data from various sources and AI services to form a consolidated into a single entity (including product and pricing information) and represented as a table view that simplifies product selection process from various suplliers. Such approach allows brand managers to select a proper product for specific region or store and form an assortment.
One of the biggest fashion retailers in Europe found during pandemic that their assortment represented on their website only partially. The main reason was a low quality product content that does not allow to find out a lot of details about specific product. LAIKA in this case played role of a PCM: a solution that could be used for authoring of product data and collaboration. Product data could be validated among multiple rules to understand is it ready to be published in a specific channel or not. DAM part also supports the same flow against the digital assets. Once product is ready to be published it will be pushed to a specific channel automatically. Such improvement allowed to increase the quality of the content during online interaction.
One of the biggest digital services providers in Europe maintained several external media as a separate applications without any common foundation. Since the amount of such media websites is growing there was required to build a platform for content authoring and media plan management. LAIKA played role of a unified and scalable digital asset storage that could serve content to a multiple websites. Integrated with DXP platform it formed powerful media management solution that supported content creation for 5+ websites and media channels.
One of the biggest distributors of elecrical products in a world required a PIM platform that will cover all product information and content management scenarios and will become single source of thruth for the product data for all brands and subsidiaries around the globe. Product data management also was enchanced: solution consumes data from various sources and in various formats including specific for electrical products from different regions (ETIM, Fab-Dis, BMECat).
Our solution has a lot of features that could cover a various business areas (like asset management, product management, brand management, marketing campaign management, publication management and others). You could see the list on a main page of this website, but it's just a short list of our the most beloved features. In reality there even more of them and to avoid very large lists which are not so interesting we are working on a separate section on this website where we could not only mention, but also demonstrate all of the great features we have.
Learn Drive is a platform for learn and development and continuous learning teams that are responsible for creation and sharing of internal and external training programs. It's a complex solution where LAIKA supports not only work-in-progress flows with complex file formats (like images, videos and documents) including online collaboration on Microsoft Office documents, but also implementing a library of training courses (a single source of truth for the whole organization).
This is the most complex use-case of LAIKA platform in real-life. In this case LAIKA platform serves as a digital platform that manages digital assets, products, marketing campaigns and brand materials for one of the largest retailers in the world. Digital solution has features to manage, download, share and distribute content across various channels as well as provides convenient personalized user interfaces to different personas. This solution stores 7M+ of assets and used by 9K+ users in 20+ countries worldwide.