AI-Driven Digital Platform  ·  By EPAM

LAIKA is here.
Unify PIM, DAM, and AI-powered
content in one headless platform.

Distribute your catalog to every channel, every agent, everywhere.

  • ◆ PIM
  • ◆ DAM
  • ◆ AI Content
  • ◆ Headless
"Working 15+ years with PIM and DAM platforms, we decided to build our own. A better one."

Named after the first dog in space — LAIKA doesn't replace your existing ecosystem. It empowers it. Connect any system, distribute to any channel, enrich with AI at every step.

Your next customers
won't browse.
They'll send an agent.

For decades, commerce was built for humans: attract, guide, persuade. We mastered Search and Browse. That era is ending. AI agents now shop on behalf of humans — querying structured data, filtering by attributes, and transacting autonomously. Your PIM and DAM are no longer back-office infrastructure. They are your new agent-facing storefront.

Old World
Search & Browse

Humans discover, browse, and decide. Bad data hurt conversion — a frustrated shopper might leave and come back later.

  • Visual storefront and lifestyle imagery matter
  • Marketing copy persuades the buyer
  • Incomplete data → lower conversion rate
New World
Ask & Delegate

AI agents query, filter, and transact on your behalf. Bad data doesn't reduce conversion — it prevents selection before a human ever knows your product exists.

  • Structured data is the storefront
  • Attributes and specs decide the outcome
  • Incomplete data → invisible to the agent

When an AI agent is the customer, your catalog is summarized, compared, and filtered by machine first. Success depends on four new attributes of the digital shelf:

Precision
Complete, unambiguous IDs, specifications, and compatibility data. No gaps, no ambiguity — every field an agent might query must be present.
Freshness
Real-time price, availability, and inventory alignment. Stale data means failed transactions and agent distrust at scale.
Context
Rich attributes — Q&A, certifications, usage guidance — that give agents the reasoning data needed to match intent confidently.
Trust
Auditable, governed, and source-verified content that agents and their principals can rely on without hallucination risk.

Data quality is the
condition of entry.


An AI agent cannot search what is missing, compare what is ambiguous, or transact what is unstructured. Data quality has stopped being an operational concern. It is now a revenue gate.

Zero Results
Incomplete attributes exclude your product before any human ever sees it. The agent never considers you — regardless of price or brand.
Hallucination
Data gaps are filled with inference. The agent fabricates specs and claims you cannot deliver — at scale, across every interaction.
Margin Erosion
Without structured differentiation, price becomes the only axis of comparison. Your premium erodes to generic.

Transform your catalog into
an agent-ready storefront.

LAIKA compresses a multi-year data transformation into a proven 4-step process — from ingestion to activation on every agentic protocol that exists today, and any that emerge tomorrow.

01
Ingest & Normalize

Schema-agnostic ingestion accepts supplier data in any format — XLSX, JSON, and more — and maps it automatically to a clean, unified PIM data model.

02
Assess & Score

Each product is assessed for completeness, consistency, clarity, and marketing quality — generating an Agentic-Readiness Score that tells you exactly where you stand.

03
Enrich & Generate

Generative AI fills data gaps, creates compelling product descriptions from brand prompts, and produces high-quality visual assets to complete your catalog.

04
Distribute & Activate

Standard JSON feeds for existing e-commerce, plus native agentic protocols — MCP, ACP, and UCP — for direct LLM access across every AI channel.

75%
reduction in manual
data enrichment costs
30%
increase in attribute-based
product discovery
10%
conversion lift from
improved visual assets
4
days to your Catalog Audit
and agent-readiness score
The AI agents are already shopping.
Run your Catalog Audit. In one 4-day engagement, we tell you exactly where you stand, what it costs you today, and what it takes to be agent-ready tomorrow.
Run your Catalog Audit →

The product data landscape
is fragmented by design.

Supplier spreadsheets. Standalone PIMs. CRM platforms. DAM solutions. CMS systems. Each team manages their own piece of the puzzle — and none of them talk to each other reliably. The result is re-keying data, batch syncs that lag hours behind reality, copy-paste errors multiplying across channels, and a customer experience built on inconsistency.

7
disconnected systems
per enterprise on average
40%
of content team time lost
to manual re-keying and sync
30%+
of product listings contain
data errors at any given time
Data Sources Siloed Tools Manual Steps Quality Issues Business Impact Supplier Data ERP Extract Manual Entry Brand & Agency Spreadsheets Standalone PIM CRM Platform DAM Solution CMS System Re-keying & Rework Batch Sync & Delays Copy-Paste Errors Duplicate Products Inconsistent Pricing Missing Attributes Wrong Images Lost Sales Customer Complaints Vendor Disputes High Labor Costs

How disconnected tools and manual steps cascade into data quality failures — and measurable business loss.

We have an answer
to that.


LAIKA closes every gap in this picture — a unified PIM, DAM, and AI content engine that onboards supplier data directly, consolidates product records and digital assets in one place, and distributes enriched, validated content to every channel automatically. No manual re-keying. No batch lag. No errors multiplying downstream. Just accurate product data, everywhere it needs to be.

Intelligence at every step of your content lifecycle.

From auto-tagging assets to generating on-model product photography — LAIKA's AI works across every module, out of the box.

Understand
Discover what's in your content automatically
AI Auto-Tagging

Automatically tag images, videos, and documents. Reduce manual metadata work across your entire asset library.

Advanced Image Analysis

Ask any question about your image content: identify people, extract scene details, generate structured attribute data.

Video Transcription

Extract information from video content — athlete tags, event highlights, spoken content — ready for search and enrichment.

Duplicate Asset Detection

Find and resolve duplicate assets across large libraries. Keep your DAM clean and storage costs down.

Create
Generate content faster, at scale, on-brand
Product Content Generation

Generate marketing descriptions, feature bullets, and rich copy from existing product data. Configure tone-of-voice per channel or brand.

AI Image Generation

Generate product photoshoots on-model from a single flat lay. Produce lifestyle, scene, and variant images without a studio.

Video Generation + TTS

Automatically produce short marketing videos from product images and data, with text-to-speech voiceover — proven to lift conversion.

Distribute
Optimize and adapt content for every channel
Agentic Commerce Readiness Scoring

Score your entire catalog for AI-agent readiness. Know exactly which products are ready for automated channel distribution.

Content-Aware Renditions

Generate perfectly cropped asset variants using image-content analysis — not just center crops. Product stays in frame, background adapts.

AI Translation

Localize product content across languages with a privacy-first local model engine. Quality comparable to leading cloud translation services.

AI-provider agnostic, by design.
LAIKA connects to the AI ecosystem you already use — or run local models for full data sovereignty and predictable costs.
See AI in action →
AI Operations Interface
Connect directly to major cloud AI providers using LAIKA's built-in AI Operations Interface — works with your existing AI investments.
OpenAI Azure OpenAI Amazon Bedrock Google Vertex
Local Model Runtime
Run AI models on your own infrastructure — on-premises or private cloud — for full data sovereignty, regulatory compliance, and controlled AI usage.
On-premises Privacy-first Self-hosted Qwen Gemma Granite
EPAM DIAL — Unified AI Gateway
EPAM product
LAIKA integrates with EPAM DIAL — a Unified API gateway that connects to hundreds of AI models across any provider: Anthropic, Google, and beyond.
Anthropic Google OpenAI 100+ models
dialx.ai →
LAIKA is available as SaaS or as a self-hosted deployment on your cloud or on-premises infrastructure.

One platform, built end-to-end.

DAM, PIM, Supplier Onboarding, and Agentic Commerce Readiness — tightly integrated, independently deployable, and AI-enhanced throughout.

DIGITAL ASSETS

Centralize every asset. Distribute anywhere.

One repository for photos, videos, documents, and creative files. AI-powered tagging, lifecycle management, and omnichannel distribution built in.

DAM Library View — centralized digital asset management
  • Centralized asset library with metadata
  • Flexible taxonomy & classification
  • Bulk edit, rights management, sharing
  • Cloud storage integrations
  • Version control & lifecycle tracking
  • Omnichannel distribution
Explore DAM features →
PRODUCT INFORMATION

One source of truth for every product.

Enrich, validate, and publish product data across every channel. Multi-language, workflow-driven, and ready for AI-powered content operations.

PIM Enrichment Form — product data enrichment and validation
  • Centralized product data hub
  • Rich data enrichment & validation
  • Multi-language & localization
  • Workflow & governance
  • Omnichannel syndication
  • Product readiness tracking
Explore PIM features →
SUPPLIERS PORTAL

Streamline how suppliers deliver product data.

A self-service portal for suppliers to submit and enrich product data directly. KPI-driven validation. Seamless PIM integration.

Suppliers Portal — flexible data ingestion and self-service onboarding
  • Flexible data ingestion (Excel, API)
  • Intuitive field mapping interface
  • Supplier self-service portal
  • KPI-driven data validation
  • Collaborative enrichment & approval
  • Direct PIM integration
Explore Suppliers Portal →
AGENTIC COMMERCE

Catalog readiness for the agentic era.

Score your catalog for AI-agent readiness, identify content gaps, prioritize enrichment, and unlock automated channel distribution.

Readiness Score Dashboard — AI commerce readiness scoring across your catalog
  • Per-product AI readiness score
  • Content gap identification
  • Enrichment priority queue
  • Automated channel unlock criteria
  • Catalog-wide scoring dashboard
  • Agent distribution readiness signals
Explore Agentic Commerce →
Track record  ·  Proven at enterprise scale
10+
Enterprise clients
in production
60+
Platform modules
& subsystems
650K+
Lines of
platform code
2020
On a market
since
Designed with the best  ·  Shaped by brands that define their markets

LAIKA was designed in close collaboration with global industry leaders — shaped by real enterprise challenges, refined through production deployments at scale.

Enterprise results, proven at global scale.

From global wholesale to sports broadcasting, fashion to industrial manufacturing — every case below is a live production system running on LAIKA today, handling real products, real assets, and real business outcomes.

Swipe to explore more case studies →

CASH & CARRY WORLDWIDE

Digital platform for a worldwide cash & carry retailer

9M+
Digital Assets
12K+
Active Users
20+
Countries
40+
TB of Data
2020
Live Since

A single unified platform for digital asset management, campaign orchestration, and product content — deployed across 20+ countries with full omnichannel distribution and quality control.

  • Asset management
  • Campaign lifecycle
  • Product enrichment
  • Unified import
  • Quality verification
  • Omnichannel distribution
  • Reporting & analytics
Worldwide cash & carry retailer — digital platform
FASHION EUROPE

Product content platform for a major European fashion retailer

1M+
Products
500K+
Digital assets
80+
Content editors
15+
Countries
2021
Live Since

A unified PIM and DAM platform enabling a physical-first fashion retailer to digitize and publish over 1 million products across 15+ European markets — with integrated translation services and multi-channel content distribution.

  • Product catalog digitization
  • Multi-channel publishing
  • Digital asset management
  • Translation & localization
  • Content authoring workflows
  • Channel readiness validation
  • 80+ editors onboarded
European fashion retailer — product content platform
MEDIA EASTERN EUROPE

Unified media asset platform for a leading digital services provider

5+
Media properties
DAM
Platform role
DXP
Integrated with
2022
Live since

A single DAM serving as the media backbone for 5+ internal and external digital properties — consolidating photography, purchased assets, and rights management across a multi-branch organization, integrated with a modern DXP platform.

  • Unified media platform
  • Photography centralization
  • Asset rights management
  • Licensed asset storage
  • Increased asset reusability
  • Centralized distribution
  • Automated access & permissions
Digital services provider — unified media asset platform
RETAIL NORTH AMERICA AI-POWERED

Catalog curation platform for a leading North American retailer

1M+
Products
1.7K+
Retail locations
1K+
Users
5K+
Taxonomy nodes
2022
Live since

A centralized catalog curation platform enabling Category Business Managers to select, enrich, and activate dropship products — integrating vendor data, AI-powered margin calculations, and landed cost scoring across 1.7K+ retail locations.

  • Catalog curation & assortment
  • Vendor data ingestion
  • AI margin calculation
  • Landed cost enrichment
  • Similarity scoring
  • Advanced search & facets
  • Workflow & approval
North American retailer — catalog curation platform
B2B DISTRIBUTION GLOBAL

Global PIM and supplier portal for a worldwide electrical distributor

19M+
Products
4M+
Digital assets
500K+
Suppliers
15+
Countries
2023
Live since

A headless, API-first global PIM and supplier onboarding portal supporting BMEcat, STK, FabDis, and ETIM standards — consolidating multi-format ingestion, automated validation, and golden record publication across 15+ countries and 500K+ suppliers.

  • Global PIM & supplier onboarding
  • BMEcat, STK & FabDis ingestion
  • ETIM classification & compliance
  • Automated data validation
  • Golden record publication
  • Data quality reporting
  • Multi-country governance
Worldwide electrical distributor — global PIM and supplier portal
SPORTS MEDIA & DAM AI-POWERED

Real-time media DAM for a major European sports governing body

180K+
Digital assets
80K+
Since launch
70+
National federations
600+
External users
2025
Live since

A unified DAM built for the sports industry — photographers upload via SFTP directly from competition cameras, assets process in under a minute, and approved content is instantly available to 600+ accredited media users across 70+ national member federations.

  • Real-time event ingest
  • Sub-minute processing
  • AI vision enrichment
  • Video AI transcription
  • Athlete name extraction
  • Media approval workflow
  • On-premises AI models
European sports governing body — real-time media DAM
MANUFACTURING NORTH AMERICA PIM & DAM

PIM and DAM platform for a leading North American coatings producer

23K+
Products
55K+
Digital assets
76
Brands
120+
Users
2025
Live since

A full PIM and DAM replacement delivered in 2 months — migrating all content, going live with integrations, and supplying omnichannel product data to 75+ brand websites and e-commerce, with local AI models handling translation to 3 languages.

  • Full PIM & DAM migration
  • 2-month go-live delivery
  • 75+ brand website feeds
  • JSON & XLSX outbound
  • Local AI translation
  • Omnichannel compliance
  • Safety & spec documents
Paints & coatings manufacturer — product data platform
Retail

Accurate product content at every scale.

Deliver channel-specific product data, rich assets, and AI-generated content to every retail touchpoint — online and offline.

Sports

Real-time media from event to channel.

Capture, tag, and distribute event photography and video in real time. AI extracts athletes, moments, and metadata automatically.

Agentic Commerce

Catalog ready for the age of AI agents.

Score every product for agentic commerce readiness. Identify gaps, enrich content, and ensure your catalog performs when AI agents shop.

Fashion

Visual storytelling that converts.

Manage editorial assets alongside structured product data. Generate on-model imagery. Localize for every market, instantly.

Headless. API-first.
Built to connect.

LAIKA doesn't replace your existing ecosystem — it joins it. A modular microservice architecture means you can connect to your ERP, DAM, CMS, and supplier systems today, then let LAIKA take on more responsibility as your stack evolves.

LAIKA connects upstream data sources (ERP, MDM, suppliers) to every downstream channel through a unified, event-driven API layer. Each animated connector represents a live data flow across your landscape.

LAIKA is engineered for modern enterprise stacks. Microservice architecture. REST + GraphQL APIs. Deploy on your cloud, your data center — or ours. Integrate with anything. Extend everything.

Scaling is never the constraint. LAIKA ships with a production-grade GitOps automation framework — Kubernetes-native, open-source, cloud-agnostic — covering infrastructure provisioning, CI/CD, and environment operations in one unified, code-declared system that runs anywhere. One platform. Every workload. Any scale.

REST + GraphQL APIs
Full-featured API layer. Connect any frontend, any channel, any integration — your way.
Microservice Architecture
Independently deployable modules. Scale what you need. Extend what you want.
Cloud-Agnostic Deploy
Run on AWS, Azure, GCP — or on-premise. Full infrastructure flexibility.
Unified Outbound Interface
Configurable field mapping to any target schema. JSON, XLSX, MCP, UCP, and ACP — all supported.
SSO + RBAC + Audit Logs
Enterprise-grade security and governance. Full compliance visibility at every level.
Open Integration Layer
Pre-built connectors plus a flexible event-driven integration framework. Extend to anything.
Ownership  ·  Your data, your rules

Your data.
Your platform.
Your rules.


Most enterprise SaaS vendors have quietly redefined ownership. Your product catalog lives in their cloud. Your content is locked inside their schema. Migrations depend on their cooperation. Customizations wait on their roadmap. When you decide to leave — they decide how.

LAIKA breaks the lock-in. Install on your cloud, your data center, or ours. A fully open API covers every object and every operation. Customize without limits. Migrate without friction. Large enterprises finally get what they've always deserved — complete control over their data, their platform, and their product information flow.

Own your data

Your product content and assets live in your infrastructure — your cloud, your data center, your terms. No vendor holds your catalog hostage. Export, migrate, and operate freely, always. You decide where the data lives and who has access to it.

Own your platform

LAIKA installs wherever you need it. Fully customizable, extensible, and independent of any vendor roadmap. Build exactly what your enterprise requires — not what a SaaS vendor ships next quarter. Your configuration, your modules, your timeline.

Own your integrations

A fully open API covers 100% of platform functionality — every object, every operation. Connect your ERP, your e-commerce stack, your channels directly. No workarounds, no webhook-only access, no permission required from anyone but you.

EPAM Systems

LAIKA is developed and maintained by EPAM Systems — a global digital engineering leader with 60,000+ technology experts worldwide.

15+
Years PIM/DAM Expertise
60,000+
Engineers Worldwide
Fortune 500
Company
Americas · Europe · APAC
Global Presence

Let's talk.
Request your
demo today.

Ready to see LAIKA in action? Get in touch with our team for a personalized demo and consultation.

New York
Krakow
Astana